If you’ve ever stared at the “Post” button like it’s a ticking time bomb, you’re not alone. Social media can feel overwhelming, especially for solo professionals building their personal brands. Should your Instagram Story be perfect? Does your TikTok need a viral dance? The pressure is enough to make anyone avoid posting altogether. But here’s the thing: Social media isn’t about perfection—it’s about connection. And sometimes, a simple “hello” is all it takes.


1. Stop Trying to Hit a Grand Slam with Every Post

Remember when Instagram posts needed to be glossy magazine covers? Thankfully, those days are over. Apps like TikTok have flipped the social media script, prioritizing authenticity over polished perfection.

Social media today is like hanging out with your friends. Would you wait for the perfect story to share with a friend? Nope. You’d send a funny meme or tell them what you had for lunch. Social media for your personal brand should feel the same.

Pro Tip: Treat your posts like little “touches.” Not everything has to be profound or groundbreaking. Share a quick thought, a behind-the-scenes peek, or a casual observation. The goal isn’t to wow your audience every time—it’s to remind them you’re there.

the social media touch

2. The Social Media “Touch”

In classic sales methodologies, the concept of a “touch” refers to any interaction between a salesperson and a potential client that helps build rapport and keeps the relationship active. These touches aren’t direct sales pitches; instead, they’re meaningful engagements designed to establish trust and maintain a connection over time. For instance, a salesperson might send a helpful article, share industry insights, or simply check in to see how the client is doing. This approach aligns with the consultative sales technique, where the salesperson acts as an advisor, focusing on the client’s needs and building a relationship rather than pushing for an immediate sale.

By consistently providing value without overtly selling, sales professionals position themselves as trusted resources, increasing the likelihood of future business engagements.

In today’s digital world, social media is your “touch.” It’s a way to stay connected without overthinking. Share a funny meme, comment on a trend, or post a relatable thought. These small interactions build familiarity and trust over time.

Example: A yoga teacher might post, “Just taught my 6 a.m. class and now wondering—do my students know I’m half-asleep until Warrior Two? 😴 #morningthoughts.”


3. Authenticity > Overthinking

One of the biggest shifts in social media is the emphasis on being real. TikTok, IG Stories, and even LinkedIn are all leaning into authenticity. People don’t want to see perfect—they want to see you.

  • What Does Authenticity Look Like?
    It’s sharing the messy, funny, or imperfect moments. Forgot your lines during a live video? Laugh it off! Your audience will love you for being relatable.
  • Overthinking Kills Momentum:
    Waiting for the perfect idea, perfect lighting, or perfect moment leads to analysis paralysis. The truth is, your followers aren’t waiting for perfection—they’re scrolling for connection.

Pro Tip: Post the unfiltered moments, even if they make you cringe a little. That’s where the magic happens.


4. Keep It Simple: Social Media Is Just a Conversation

Here’s the secret to getting over your fear of self-promotion: Stop thinking of it as promotion. Think of it as a conversation.

  • Share a Thought: What’s something you’ve been reflecting on today?
  • Ask a Question: What’s your audience’s go-to remedy for a stressful day?
  • Post a Meme: Humor is universal and makes your brand approachable.

The point isn’t to sell but to show up. Just like a quick text to a friend, a small “touch” lets your audience know you’re thinking about them.


5. Frequency > Flawlessness

The magic of social media lies in consistency, not perfection. A single viral post won’t make your brand, but regular, simple interactions will. Think of your social media presence as planting seeds. Each post is a tiny drop of water helping your relationships grow.

Pro Tip: Post regularly—even if it’s just a random thought or a quick story. Consistency builds trust, and trust builds your brand.


6. Practical Tips to Stop Overthinking Your Posts

  • Set a Timer: Limit yourself to 10 minutes to create and post something. No edits, no rewrites—just hit “Post.”
  • Batch Content: Create several posts at once, so you’re not scrambling daily.
  • Engage First: Spend 5 minutes commenting on others’ posts before creating your own. It helps you feel more connected and less self-conscious.

Social media doesn’t have to be a source of stress. Stop overthinking, start touching, and remember that it’s the little, authentic moments that build connection and trust. Your audience doesn’t need perfection—they just need you.

So, the next time you hesitate before posting, think of it as a quick text to a friend. Just say hello. The rest will take care of itself.

Published On: January 22nd, 2025 / Categories: Social Media, Branding /